Originality
A genuine point of view instead of interchangeable creative-industry polish.
The studio / Caitlin Maddigan
Good work. Real life.
An independent creative practice for the public-facing work people see—and the language, decisions, relationships, and systems that support it.
Direct collaboration / Multidisciplinary by design
Caitlin Maddigan / Founder
I know the work behind the work.
Before Studio Salal, I worked in community care, education, and small-business leadership.
That experience shapes what I notice: where people hesitate, what a business carries invisibly, and which decisions make a website or system genuinely easier to use.
Working principles
A point of view with practical consequences.
Each principle changes what gets noticed, what gets made, and how the work is handed back.
Interconnection
Attention to the relationships among people, ideas, systems, and technology.
Accessibility
Design for actual human experiences, devices, abilities, and ways of working.
Craft + continuity
Care with the visible work and with the structure required to maintain it.
Why Salal?
Growth through connection.
Salal is a Pacific Northwest understory plant that grows outward through connected structures beneath the surface. The metaphor stays simple: visible work depends on what connects below it.